The Public Relations Theory

The Public Relations Theory According to Johnsten and Zawawi (2004) on the public relations theory, they defined public relations as the principle and a strategic management functions which provides and to maintain mutually beneficial relationship of the company and the public in order to create a develop conditions and policy. In regards of this, public relations as a management functions in the company also has a big role and responsibility to assist the company in significant to achieve companys main objectivity. On top of that, the role of the public relation practitioners can be also classify as the ethical heart in every organization. They seek to be able to communicate with all of the significant publicans, not just in the internal but also external, in the effort to handle the company problems and to preserve the positive image of the company in public. When we talk about the code of ethics of public relations, Patricia J. Parsons on her book has defined ethic as The application of knowledge, understanding, and reasoning to questions of right and wrong behaviour in the professional practice of public relations (2004). The concept of ethics itself is fundamentally important to be kept and practiced by all of the public relation practitioners in carrying out its duties on professional lives. Even said so, there are several code of ethics are having in every public relation organization which every member are expected to abide and need to be understood when they carry out their job as a PR practitioners. Thus, the main objective of these codes of ethics is to perform a guideline to educate their members, so that they can easily to conduct and present themselves in a better way when they do their job in the professional lives. Based on Patricia A. Curtin and Lois A. Boynton (2001), they defined the ethical thoughts into two concepts, te leological and deontological approaches. The teleological concept is basically more into doing actions and by double checking the outcomes, because in this concept it simply believes that the end justify the means. While the deontological approaches, is more into doing a good actions by following the proper rules. Thus, this can be say that the concept is always reminds the public relations practitioners that they should provide the best results for company and society by following up the proper ethics when it comes to solve the problem. In these past few years, the ethical concept is become even more crucial and essential to be followed by the organizations and the companies to deal with the internal and external priorities. Basically, the code of ethics concept is always reminds by the nature of what should be valued and done by the public relation in their professional lives; which includes such as respects, public interest, openness, confidence and privacy, professional reputation, honesty, loyalty, credibility, and integrity towards the company and the society (Curtin and Boynton, 2001). In the professional lives, the public relation practitioners have a heavy task to share the truth and the actual facts to the society, without forgetting their main priorities to protect the companys image. When it comes to the honesty, it would reminds us with the main ethical rule to be observed by public relations is that do not ever tell a lie to anyone. Basically, it comes very naturally to say that public relations in thei r professional practices have a tarnished historical reputation by using some of the unethical way, including manipulative, misleading, spin doctoring, and lying. It comes to everyones mind that either the concept of lying can be identify as an ethical or unethical, moreover some of them may think either public relation practitioners should used the type of white lie to inform people? Are they a part of the ethics which should be followed by PR practitioners? We can not doubt that sometimes people may say lie to cover up mistakes and to protect the images of the company. But, we could not forget that the basic way of communication has taught us that communication is irreversible, which by means once we say something to people then we would not be able to un-say it in the future. However, we understood that the role of the public relation as the main foundation is to always protect the company, but also not to giving any harm or negative effect to society. This become a main reason of why PR practitioners should be able to find a good tactics in solving problems, by always keeping up the benefit conditions for both company and the society. One example of the ethical actions of public relations practices can be seen from one of the issues existed around the year of 2007 in Malaysia. During that time, it was reported that the Malaysians Health of the Ministry Department has announced all of the fast food advertisements to be stopped and banned with the immediate effect; including all of the print and electronic media advertisements from the multinational fast food company such Mc Donalds, Burger King, and KFC. The main reason of why the Malaysians Government was intended to banned all of the fast food advertisement was only to protect children and citizens; since the foods provided by the companies contains with the unhealthiest food, and it has caused the rising rates of the sicknesses in Malaysia, like obesity, diabetes, also hypertension among the people. Even though the issue was still under investigation and consideration, thus, it makes one of a fast food company in Malaysia, Mc Donald, feels aggrieved and unfortun ate caused by the situation. In the mean time, Mc Donald as one of the biggest multinational fast food company which also having a lot of branches in Malaysia, has given their comment in regarding of this problem. Based on the research provided about the case study, it was reported that the Managing Director of Mc Donald Company in Malaysia deplored the thoughts of the Malaysians Government who wanted to ban all of the fast food advertisement in Malaysia. Moreover, the Managing Director also stated that instead of banning all of the advertisement, the Health of Ministry Department should provide more information about the caloric and the nutritional content of the fast food to the Malaysians citizens. On top of that, Mc Donald also claimed that they are actively been promoting the healthy campaign by providing the new set of meals, such Grilled Mc Chicken and Soya Bean to maintain the healthy nutrition of the consumer. Moreover, the Managing Director also stated that in these past few days they would like to pro mote the new-brands of healthy food from Mc Donald, such as salad, fruit juices, and many more. In relation to the ethical concept, in this case, can be say that the PR of Mc Donald company is very professional as they did the right thing to handle the case. Based on Patricia J. Parson theory, she describes the five values of the public relations ethical theory that need to be recognize; which are veracity (truth telling), non-maleficence (no harm doing), beneficence (doing good), confidentiality (respecting privacy), and fairness (social responsibility). By looking out from the ethical perspective, they are trying to handle this case in a professional way as following the code ethics of PR practitioners. Actually, it is a fact that the fast food company is providing us with unhealthy and sell it mostly with the oily food which cause obesity and some other dangerous disease. In the meantime, Mc Donalds Managing Director as a PR did not denial the facts. Instead of that, they are trying to cover up the whole main issue to keep the image of the company, by gathering up the new fa cts that the company now has promoting the new sets of healthy menu for consumer, such the new set of Grilled Mc Chicken and Soya Bean. Another point that can be considered as a PR ethics is that, they are trying to respond the issue with caution and give a positive feedback to the Government by way willingly to attend meetings that have been on schedule by the Health of Ministry to discuss the whole issue. These steps can be says as preventive steps done by the PR practitioners of the company to avoid large losses without having to harm the other party. As a result of using these tactics, Mc Donald did not get much losses and still exists in Malaysia, as well as the consumer still enjoy with the foods provides by the Mc Donald. When we talk about the longer term impacts of either ethical or unethical concept of public relations towards the stakeholder, society, and the public relations itself; it can be say that having a trustworthy especially from society can be the strongest long term impact for either company or for the PR professions. Moloney Kevin (2006) on his theory has argued that, there is a mutual beneficial relationship between the organisations (the stakeholders) and the individuals (the society). He also stated that, The PR producer is involved with corporate ethics in another way as well. So basically, there is an indirect link between the personal ethics to the moral and philosophical values when they carry out their job as a PR, to keep the professional balance between organisational and the society as well. In simply says, society indirectly provides a major influence on the corporate survival. When the company and PR practitioners gained the real trustworthy from the public, it would autom atically help to give more profit to the company. Thus, we can not doubt that to get trustworthiness from the society, public relation practitioners are required to understand the real concept of the PR ethics. As already mentioned above, public relation practitioners during their professional lives are having a bad historical reputation, such by always using spin doctoring. This tactic has caused a bad image of public relations because some people may assume that this profession is just a form to deceit people. From here, it can be seen that ethical theory is very important for PR to create a new standard of good image in front of the public. As for conclusion of the essay, public relation is fundamentally important to establish the mutual beneficial relationship between the company and the society. In regards of this, public relations have a big role in business industries, to build a strong connection between organisation and the public. By seeing it from this perspective, we can say the ethical concepts are very important and still need to be followed by all of the public relations practitioners in every company, in order to obtain trustworthiness from society. Words Count: 1,769

The Families of Flowering Plants :: essays research papers

Asphodelaceae (Aloe Family) CLASSIFICATION Dahlgren et al. (1985) divided the Monocotyledons into several superorders of which the Liliiflorae is the largest. The order Asparagales is the largest of the five orders within Liliiflorea. One of the families within Asparagales recognized by Dahlgren and his co-workers was Asphodelaceae (Chase et al. (2000). Asphodelaceae consists of the sub-families, the Asphodeloideae and the Alooideae. The Alooideae consists of six genera of which Aloe is the largest. The sub-family Alooideae are noted for their spectacular secondary growth, a characteristic used to define the Alooideae as monophyletic. On the other hand, some workers within the taxa have considered the above two subfamilies were for sometime, considered to be separate families, the Asphodelaceae and Alooideae (Dagne and Yenesaw 1994). Determining the proper phylogeny was difficult because some authors have argued that Aspodeloideae is not a monophyletic group. Also, the Aspodeloideae are more varied and share a great deal of m orphological similarities between other groups (Chase et al. 2000). The latest generation of chemical information on species belonging to these two groups is believed to reveal the relationships among the various taxa and to assist in establishing taxonomic classifications at various levels (Dagne and Yenesaw 1994). However, there is still not strong enough evidence suggesting both sub-families should not be included in a single family, the Asphodelaceae (Bisrata 2000). MORPHOLOGY Asphodelaceae is a distinct family from other liliod monocot groups by a combination of several morphological and reproductive features: simultaneous microsporogensis, atypical ovular structure, lacking steroidal saponins, producing seeds with arils, and the general presence of anthraquinones. Basic morphological features of genera within the Asphodelaceae consist of mostly herbs, shrubs, and sometimes arborescent, which grows into woody forms with trunks that can grow up to several meters high. The leaves are arrangement is alternate, spiral or 2-ranked that usually form rosettes at base or ends of the branches. The leaves are often thick and succulent with parallel venation. The succulent aloes vary in size and morphology from the dwarf rosettes (Adams et al. 2000). Vascular bundles are arranged in rings around mucilaginous parenchyma tissue, the bundles have parenchymatous aloin cells in inner bundle sheath near the phloem poles. The association of aloin cells and central gelatino us zones are synapomorphic for species with Alooideae (Judd et al. 1999). The perianth is usually bisexual and showy, with 6 distinct to strongly connate, non-spotted tepals. Reproductive flower parts have 6 distinct stamens and 3 connate carpels and a superior ovary that contain nectaries in septa.

Importance of Minor Characters in Shakespear Essay

In the main plot of Shakespeare’s famous play Hamlet, Hamlet’s father, the king, is murdered, and as a result, Hamlet swears revenge and ultimately succumbs to madness. Hamlet plays the role of the protagonist, while his uncle, Claudius, serves as the antagonist of the story. Besides the two main characters, there are a number of secondary characters, of unusual importance both to the action and to the themes of the play. Many of the themes of the play, including decay and corruption, revenge, and appearance vs. eality, are outlined through the description and progression of the secondary characters. Shakespeare creates minor characters Ophelia, the ghost and Polonius to play a very crucial role in Hamlet as they shape the thematic elements of the play. The character of Ophelia plays the role of Hamlet’s love interest and is easily manipulated by her family; portraying various themes of the play through her actions and behaviour. At the onset of the play Ophelia appears to have her wits about her, with the ability to be objective and coherent when she recognizes the mad behaviour of Hamlet. In act 3 scene 1 during a contentious conversation between Ophelia and Hamlet, he expresses his disgust with Ophelia and women in general, insisting that â€Å"it hath made me mad†. Ophelia is able to identify the frantic behaviour of Hamlet proclaiming â€Å"oh what a noble mind is here o’erthrown! † Although Ophelia is of sound mind during this portion of the play, she quickly spirals out of control, losing her mind as a result of the murder of her father. Ophelia’s insanity is witnessed during act 4 scene 5 when she proceeds to sing everything she says â€Å"How can you tell the difference between you true lover and some other? Ophelia’s madness is also described by Horatio when he tells the queen â€Å"she is importunate, indeed distract†¦ says she hears there’s tricks I’ th’ world, and hems, and beats her heart, spurns enviously at straws, speaks things in doubt that carry but hald sense†. The tragic downfall of Ophelia depicted in the play illustrates the theme of decay and corruption. The ghost of Hamlets dead father, King Hamlet, drives Hamlets determination to avenge his father, setting the revenge plot into motion, a major theme in the play. Upon Hamlet and the ghost’s first meeting, he informs Hamlet of his father’s horrible murder by Claudius, encouraging him to avenge the king â€Å"revenge his foul and most unnatural murder†. Before even explaining to Hamlet the details of the murder Hamlet insists â€Å"haste me to know’t, that I, with wings as swift as meditation or the thoughts of love, may sweep my revenge†, driving the action of the play forward and initiating the theme. Although Hamlet swears to get revenge quickly his procrastination and uncertainty prevents him from achieving his goal. When Hamlet begins to veer away from his attempt to kill Claudius, obsessing over his mother’s behaviour, the ghost returns to remind him of his true purpose â€Å"do not forget. This visitation is but to whet thy almost blunted purpose†. The ghost is a constant reminder throughout the play of the theme of revenge, encouraging Hamlet to avenge his father. At the beginning of Hamlet, Polonius is introduced as the father of Laertes and Ophelia and is later revealed to illustrate the theme of appearance vs. reality. Polonius’ has the appearance of a well natured wise old man yet in reality he is a poor excuse for a man who’s obsessed with self gain. Polonius enjoys giving advice, including â€Å"this above all: to thine ownself be true, and it must follow, as the night the day, thou canst not then be false to any man†, insisting that if you are true to yourself, you cannot deceive anyone else. In reality, Polonius is in no position to be preaching about honesty and truthfulness, due to his shady behaviour spying on his children and Hamlet. Polonius presents himself as a very caring father, concerned about his children; however, in an attempt to keep an eye on his son, Laertes, he does not consider the possible repercussions of his plan. Polonius instructs his servant to spread rumors about his son, in the hopes of possibly discovering Laertes’s true behavior, disregarding Reynaldo’s protest that â€Å"that would dishonour him! † Due to his constant use of subterfuge, the character Polonius is one of the play’s best examples of the major theme of appearance vs. reality. It is uncommon in pieces of literature for secondary characters to be of such importance, both to the action and to the themes, as they are in Hamlet. The themes of the play, including decay and corruption, revenge, and appearance vs. reality, are highlighted through the description and progression of the secondary characters. Shakespeare creates minor characters Ophelia, the ghost and Polonius with the intention for them to play a very crucial role in Hamlet; shaping the thematic elements of the play. Secondary characters are often used in a play to supplement the main characters and the story line; however Shakespeare creates them with a much greater importance to reveal the themes of the play.

Free Essays on Massachusetts Bay Colony

The Massachusetts Bay Company was formed by a group of non-Separatist Puritans who was being persecuted for their beliefs in England. The charter was brought along with the colonists, and was used as a constitution. The immigrants from England set sail on eleven ships in 1630 to the shores of Massachusetts. The Bay Colony’s first governor, John Winthrop, was an affluent Englishman who believed that a God had propelled him to lead the new colony. The skills of Winthrop facilitated the prosperity of Massachusetts. Fur trading, fishing, and shipbuilding industries boomed, as the Bay Colony quickly became the most dominant of the New England colonies. The Puritans believed that they had created a safe haven for freedom, but in truth, the Massachusetts Bay Colony was hypocritical in its religious, social, and political foundations. One of the main reasons the Puritans escaped to America was for religious freedom. It would be sensible for the Puritans to allow religious freedom in their fledgling colony, but the conflicts were inevitable. The Quakers, who ignored the Puritan authority, were persecuted with fines, floggings, and evictions. Anne Hutchinson challenged the Puritan clergy with unorthodox views. She claimed that people did not need to obey the laws of God in order to be saved. This was considered high heresy in the Puritan colony. Hutchinson committed another sacrilege at her trial, when she testified that her beliefs had come through God. The Puritans had little choice but to expel her, for she would contaminate the religious purity of the Bay Colony if she were allowed to stay. Another threat to the Puritans was a minister, Roger Williams. He demanded that the colony break from the Church of England and opposed the power of government to control religious behavior. The outraged Puritans planned to ship Williams off to England, but he fled to the Rhode Island area in 1636, where he established the first Baptist church in Ameri... Free Essays on Massachusetts Bay Colony Free Essays on Massachusetts Bay Colony The Massachusetts Bay Company was formed by a group of non-Separatist Puritans who was being persecuted for their beliefs in England. The charter was brought along with the colonists, and was used as a constitution. The immigrants from England set sail on eleven ships in 1630 to the shores of Massachusetts. The Bay Colony’s first governor, John Winthrop, was an affluent Englishman who believed that a God had propelled him to lead the new colony. The skills of Winthrop facilitated the prosperity of Massachusetts. Fur trading, fishing, and shipbuilding industries boomed, as the Bay Colony quickly became the most dominant of the New England colonies. The Puritans believed that they had created a safe haven for freedom, but in truth, the Massachusetts Bay Colony was hypocritical in its religious, social, and political foundations. One of the main reasons the Puritans escaped to America was for religious freedom. It would be sensible for the Puritans to allow religious freedom in their fledgling colony, but the conflicts were inevitable. The Quakers, who ignored the Puritan authority, were persecuted with fines, floggings, and evictions. Anne Hutchinson challenged the Puritan clergy with unorthodox views. She claimed that people did not need to obey the laws of God in order to be saved. This was considered high heresy in the Puritan colony. Hutchinson committed another sacrilege at her trial, when she testified that her beliefs had come through God. The Puritans had little choice but to expel her, for she would contaminate the religious purity of the Bay Colony if she were allowed to stay. Another threat to the Puritans was a minister, Roger Williams. He demanded that the colony break from the Church of England and opposed the power of government to control religious behavior. The outraged Puritans planned to ship Williams off to England, but he fled to the Rhode Island area in 1636, where he established the first Baptist church in Ameri...

buy custom Mobile Phone Technology essay

buy custom Mobile Phone Technology essay Technology caused a lot of excitement and many people think that this is the thing that they have been waiting for especially with the invention of mobile phones. However, some things may not really be as they seem. Mobile phones have more disadvantages than advantages in modern world systems. Thus, this essay highlights the very little and harmful contribution that mobile phones have made to the contemporary world. Have you ever sat down with yourself and considered what mobile technology has caused? There is a lot of fuss about it but this technology has got nothing to show especially when compared to histrical inventions in technology in ancient Greece. There was much development than what the mobile technology has achieved. Mobile phones are just but a mere psychological revolutionary thing meant to lure people to lose their money to others. The manufacturer of this technology has nothing much to do with the mobile phones other than selling to ignorant masses and gaining profits. I have seen many wealthy people in my locality with what can be referred to as low class mobile phones whereas you could find a person who is struggling to survive with a very expensive phone. It is very much distuurbing to find that the user of the expensive phone utilizes only a small percentage of the mobile phone features. The fact that something is available and is new does not make it a valuable substance. It could as well be a retrogressive development. Phones have so much detrimental effects than their benefits. It is only an excitement that gets us going without really looking at its benefits. Indeed, this is the nature of human beings. They can easily be lured into something without their knowledge and before they realize it, it has already become hard to withdraw. That is the hard truth. I have gotten you the facts, so you can decide. Buy custom Mobile Phone Technology essay

Skills Development Essay Example | Topics and Well Written Essays - 6250 words

Skills Development - Essay Example Skills need to be upgraded if the individual or organization wants to survive in the global competition of today. Organizations offer extensive training to their employees for specific skill sets. However, individuals can also choose to develop their skills by carrying out a self analysis. The result of self analysis will highlight those areas which need to be developed for personal growth and sustenance. Areas for Improvement After carrying out a self analysis and building a strong understanding of the concept of organizational behavior, I have come to the conclusion that my skills need to be developed in five areas. These areas are mentioned below: 1) Communication 2) Managing Change 3) Coping up with Emotions and Managing Stress 4) Conflict Management 5) Motivation Reasons for Picking These Areas For Improvement After bringing to your attention the areas which I feel need improvement, I would like to justify my choice with reasons Communication What on the earth would we do if we were unable to get our message across? How would we inform others what we want and respond to their messages without communication? Communication is equally important on individual and organizational level. In the absence of communication, every human being would become isolate. Communication is a way of expressing thoughts, ideas and feelings. It is due to communication that two persons are able to exchange views; and also understand what the other person wants. Timely and effective communication is required to make a better society. On the organizational level, communications helps employees understand the vision of the Chief Executive Officer. It is important for organizations to communicate the policies and strategies to employees within the organization so that they follow it and reach the defined goals. On the other hand, organizations also need to communicate their performance to the stakeholders outside the organization for building brand awareness, loyalty and enticing inve stors. Managing Change I see change as an idea or process introduced into any organization. Change, as we see it, is a transition from present to future state. Naturally, the first reaction to change is resistance. Even on individual level- whenever we are exposed to change, we respond by showing reluctance. Change is natural and should be welcomed. In reality, when we are faced with change, we get disturbed because we are coping well in our comfort zone and don’t want any outside force to act. Philosophically, things never remain stagnant- change is required to bring them into motion so that they develop and attain a better state. Coping up with Emotions and Managing Stress Emotions and stress are probably the two aspects that leave negative impacts on a personality. Emotions and stress need to be managed very carefully because these two factors are clearly those which are known to interfere with the individual/organizational growth and success. Emotions distract attention a nd may provoke an individual to take illogical or irrational decisions. In the same way, stress which arises due to various reasons needs to be controlled because it also affects the individual/employee’s thinking and focusing abilities. In case stress is left untreated, it may prolong and result in chronic health and mental diseases. Conflict Management The literal meaning of conflict is disagreement, dissension and divergence. At individual level, we are exposed to a number of situations

Compare and contrast the achievements and failures of the various (not Essay

Compare and contrast the achievements and failures of the various (not just African-American) civil rights movements since 1945 - Essay Example During that period they started a movement regarded as civil disobedience in which they resorted to protests that were nonviolent in nature. Several methods of protest were used in these movements, such as boycotts of Montgomery Bus. Another major protest conducted by the blacks for civil rights was the march recognized as the march for autonomy and jobs conducted on Washington. In this march, Martin Luther King, Jr. presented his most famous speech which was regarded as â€Å"I have a dream† (Norton, 2012, p.755). During the period of 1965 there experienced a tremendous change in the movement for Black Power. Those who were fighting in the favor of Black Power argued in the favor of autonomy of the blacks and believed that the African Americans of that time were not being provided with dignity and were being kept away from their heritage. For example: Omali Yeshitela argued that the blacks have fought hard to safeguard their homes, autonomy and culture against colonialists of Europe. Yeshitela further stated that actions that actions such as stealing another individuals wealth and freedom are denoted as treason. Some of the great outcomes of this movement were the victory achieved in Brown v. Board of education case that helped in eliminating the legal issue of separate but equal. Another major Civil Rights Movement in the US was the Chicano Movement. This movement was led by the Mexicans that were living in America. The purpose of this movement was to gain a say for the Mexicans in the political arena of US. According to those who were in favor of this movement, US had failed to comply with the promises they made during the Guadalupe Hidalgo Treaty. The movement did not concentrated on the issues that were experienced by the early Mexicans who migrated to US; it did not even address the issue of political rights for Mexicans as at that time immigrants had no political significance. The activities of this movement were involved in various issues such as unequal educational and job opportunities for Mexicans and the ill treatment they faced at the hands of the police. Students who were associated with this movement conducted activities such as walkouts, one of such activities was a walkout conducted by students in the state of Denver. The African American right for equal rights were quite peaceful in nature and only conducted activities such as marches and sit-ins, on the other hand the civil rights movement conducted by American Indians was quite violent in nature. The actions ranged from huge gatherings with the purpose of protest to hijacking of governmental facilities with the aid of arms and ammunition. During the period of 1971, the movement took over an obsolete, left alone property of the Naval Air Station located in the region of Minnesota. During the period of 1972, they even took over the Headquarters of bureau of Indian Affairs located in Washington and they arrested 24 individuals. The Courthouse of Custer County was e ven abducted by the activities of this group; later police was able to handle the situation after a severe right arose. A confrontation even took place between the military and the activists of the movement and after the death of two individuals and passage of seventy one days, the violent activity came to an end. Feminist movements even took place, after the era of 1946, the feminist movements aimed at countering the issue of changing the